The term "special deals" refers to exclusive offers, discounts or promotions that are made available for a limited time or in limited quantities. These deals may be targeted towards specific customers based on their interests, shopping habits or other criteria. They can include things like buy one get one free, bulk discounts, seasonal sales, flash sales and more. The goal of these special deals is to attract new customers, increase loyalty among existing ones, and boost overall sales by providing an incentive for people to make a purchase they may not have otherwise made.